Engaging and effective eLearning design at last!
At Apti, we believe that effective training and eLearning design goes way beyond information sharing. It’s about inspiring change, fostering growth, and empowering individuals and organizations to reach their full potential.
Our unique approach to learning experience design is rooted in a deep understanding of how people learn and what drives them to change. That’s how we ensure that every solution we create delivers meaningful, measurable results.
We believe it, so we can achieve it
What we believe drives what we do and how we do it. That’s why everything we create, whether eLearning design or instructor-led training, is lovingly baked with three essential ingredients.
Emotional Engagement
Learning starts with hearts, not smarts. It’s how we’re wired. Motivating learners to try and apply new things requires a relentless focus on amplifying what emotionally matters most. Only emotion inspires action. That’s why context is king. It makes everything more meaningful and memorable while building the bridge from ambition to application.
Behavior-Based Approach
Results come when behaviors change. Solutions and services that make it easy to transition from the “business as usual” You 1.0 to the new You 2.0, through active experimentation and feedback, accelerate on-the-job application and organizational benefits. It’s the quickest path to mastery. Remember, learners don’t resist change. They resist being changed.
Positive Practice
What we focus on, we become. We strive to accentuate the positive and eliminate the negative, because positive practices are proven to produce positive physiological and psychological benefits, and thus, positively affect performance. We keep our glasses half-full. It’s essential to achieving greatness.
APPRECIATIVE ITERATION MODEL (AIM)
We co-create your eLearning, training, and performance solutions with a positivist, agile approach that we call AIM. It ensures we craft the best solution possible, as quickly as possible, while honoring what already works well and elevating everything else.
The AIM infinity loop symbolizes our relentless practice of continuous, iterative improvement as long as time and budget allow.

Appreciate
It’s a new beginning and an exciting end. The journey and the destination rolled into one.
More than mere front-end analysis or back-end evaluation, true appreciation implies a deep, authentic, and empathetic understanding of our client’s, learner’s, and stakeholder’s hopes, dreams, and aspirations, as well as their opportunities, challenges, strengths, and success stories, creating a virtuous cycle of continuous growth. We help you quickly uncover the best of what is — what’s already working well — and inspire you to imagine what if as we unpack the art of the possible.
Innovate
Beyond simple testing and implementation, motivation means relentlessly driving and sustaining change. Acknowledging the emotional factors that engage hearts and minds, support adoption, and encourage lasting behavior change requires careful planning and follow-through strategies to maintain gains and maximize results.
Then, it’s back to the future as we spotlight our successes and roadmap where to take things to the next level as we appreciate, iterate, and motivate all over again.
MOTIVATE
It’s a new beginning and an exciting end. The journey and the destination rolled into one.
More than mere front-end analysis or back-end evaluation, true appreciation implies a deep, authentic, and empathetic understanding of our client’s, learner’s, and stakeholder’s hopes, dreams, and aspirations, as well as their opportunities, challenges, strengths, and success stories, creating a virtuous cycle of continuous growth. We help you quickly uncover the best of what is — what’s already working well — and inspire you to imagine what if as we unpack the art of the possible.
Experience our exciting approach to elearning and instructional design today.
Ready to transform your organization’s learning with a proven approach? Connect with us today to discover how to achieve all your eLearning, training, and professional development goals.