Learning
That Lasts.
Skills
That Soar.

We create emotionally-engaging, experiential learning that transforms employee performance and delivers exceptional results, every time.

Since 1988, we’ve used technology and innovative design to create immersive experiences that maximize learner engagement and get real-world results. With a proprietary blend of neuroscience principles, motivational psychology, positive leadership, self-determination theory, emotional intelligence, human-centered design, and appreciative inquiry, our positive approach to performance improvement taps into what makes your team tick and motivates them to keep growing.

Our unique approach

What we believe drives what we do (and how we do it). That’s why everything we make is lovingly baked with three essential strategies in mind.

1.

Emotional Engagement

Learning starts with hearts, not smarts. It’s how we’re wired. Motivating learners to try and apply new things requires a relentless focus on amplifying what emotionally matters most. Only emotion inspires action. That’s why context is king.
2.

Behavior Based

Results come when behaviors change. Solutions and services that make it easy to transition from the “business as usual” You 1.0 to the new You 2.0, through active experimentation and feedback, accelerate on-the-job application and organizational benefits. It’s the quickest path to mastery. Remember, learners don’t resist change. They resist being changed.
3.

Positive Practice

What we focus on, we become. We strive to accentuate the positive and eliminate the negative, because positive practices are proven to produce positive physiological and psychological benefits, and thus, positively affect performance. We keep our glasses half-full. It’s essential to achieving greatness.

What we do

With your needs in mind, we set you up for sustained success through three service lines that meet just about every learning & performance need — whether requested individually, or blended together into one amazing end-to-end offering.

 

Experience Design

Let’s transform training together, way beyond industry trends and buzzwords, and co-create an amazing experience for your audience Whether you’re focusing on soft skills, new process implementation, HR and safety compliance, or something else entirely, we’ll come up with the right recipe to help you level up your learning. With an emphasis on meaningful, discovery-based play and challenging, robust, and realistic performance simulations, we engage learners in unleashing their full potential.  
  • Serious games
  • Experiencial eLearning
  • Moment-of-need microlearning
  • Interactive storytelling
  • Immersive scenarios & simulations
  • Extended reality (XR)

Learning Management

Knowledge Direct is an award-winning learning platform with the features you need to create, host, track, and manage an exceptional learning experience for your entire organization. We offer web hosting, customer support, and detailed reporting, prioritizing convenience and ease of use for you and your LMS admins, With intuitive customization, configuration, and integration with your existing systems, Knowledge Direct is an all-inclusive, one-stop-shop for your entire course catalog.  
  • Mobile-first design
  • Flexible configuration
  • Section 508 compliant
  • Social-learning optimized
  • Intuitive UX/UI
  • SCORM-conformant
  • Course authoring

Creative Consulting

Whether consulting on upskilling your teams, generating new ideas, or creating solutions to new challenges, we’ll jump in feet first. Our expert consulting team can help you invent or identify the best tools and techniques for your training needs. And we can coach you on how to make the most of your designs to maximize ROI. We’ll help make the difficult decisions easy.  
  • Collaborative solution ideation
  • Technology enablement
  • Implementation support
  • Strategic roadmapping
  • Content analysis & review
  • Assessment & evaluation

Love Stories

Our collaborative and co-creative process leaves clients craving more and raving more. Check out what they’re saying about Apti.

Together we win

We love achieving excellence with each and every client. We’ve won some amazing awards together. If you like winning as much as we do, let’s do this!

2017 Watch list company, Gamification, Training Industry
Brandon Hall Group HCM Excellence Awards Silver Excellence in Learning 2018
Talented Learning Best Learning System Winner 2019
Brandon Hall Group Excellence in Technology Awards Gold 2020
The Fire Awards
Brandon Hall Group HCR Excellence Award Technology Excellence Award Gold 2022
Brandon Hall Group HCR Excellence Award Sales Performance Silver 2022
Talented Learning Top 20 Specialist Learning System 2022
Brandon Hall Group HCR Excellence Award Sales Performance Silver 2023

About us

At Apti, we keep it real. You can always count on us to be…

 

Human

We are first and always a human-centric brand. We listen to understand. We communicate to connect. We relate, integrate, and resonate with our clients and the world in which we work. We know you’re human too, with hopes, dreams, and aspirations of your own. So, we strive to create authentic human connections at every touchpoint. We believe in the power of empathy, in the potential of every learner, and the priority of our shared experience.  

Approachable

We are friendly, open-minded, and welcoming. We make it easy to work with us. We’re genuinely caring and strive to simplify your journey at every turn. We have a knack for making the complex seem easy. We avoid acronyms, jargon, and buzzwords. Because we prioritize clarity, connectedness, and collaboration as the keys to our shared success.  

Devoted

We are here for you, for the long haul. Whatever it takes. We are your creative companion and loyal friend, always offering the right solution at the right time. We never shy away from tactfully telling the truth because trust is everything, whether in a relationship or in getting workplace results. We commit to cultivating a culture of trust in everything that we do together.  

Boundary pushers

We are curious risk-takers who always lean forward. We advocate for onward progress. Getting better. Getting quicker. Getting easier. We challenge the status quo, question limits, and seek new horizons. We believe that pushing our boundaries outward leads to rapid growth, positive change, and amazing results. We are relentlessly driven to seek solutions, optimize opportunities, and constantly elevate the experience.  

Team member spotlight

Meet some of the talented team members completely committed to your success. We’re a pretty cool crew. Hope you think so too.

Melissa McCray

Melissa McCray

VP - Customer Success & Relationship Management

Melissa McCray

VP - Customer Success & Relationship Management

Melissa has more than 20 years in adult learning, applying a customer-centric, consultative approach. She brings deep expertise in matching today’s customer needs and tomorrow’s customer goals with our complete product and service lines, ensuring every solution fits like a glove. Off the clock, Melissa is an avid gardener and DIY enthusiast.
Jack Calderone

Jack Calderone

Snr. Learning Experience Designer

Jack Calderone

Snr. Learning Experience Designer

Jack has a decade worth of diverse solution design, including video production, eLearning design, and instructor-led workshops. Leveraging his dual degrees in Learning Design and Technology and 3D Animation/Motion Design, he is a true industry "Jack of All Trades." Outside of work, Jack enjoys disc golfing, gaming, and 3D printing.
Kevin Primat

Kevin Primat

CEO

Kevin Primat

CEO

Kevin is an architect-turned-entrepreneur dedicated to creating transformative experiences that help people reach their full potential. As a strategic leader, he works closely with the team to elevate our customer experience and creative output. Away from work, Kevin enjoys family time, meditation, abstract painting, and multi-genre music making.
Phillip Shanko

Philip Shanko

Learning Experience Designer

Philip Shanko

Learning Experience Designer

Philip began his journey with Apti in 2020 while still a writing and rhetoric student at the University of Central Florida. He brings his storytelling talents and team spirit to every project. In his downtime, you’ll find him watching a soccer game, visiting a far-flung locale, or doing both at the same time.
Veronica Wood

Veronica Wood

VP - Operations

Veronica Wood

VP - Operations

Veronica has over 15 years of experience in business operations and talent management, working cross-departmentally to implement our company strategy, values, and goals, and coordinating the team to deliver quality results for our clients. In her free time, Veronica loves traveling with her two pups.
Toby Jones

Toby Jones

Software Engineer

Toby Jones

Software Engineer

Toby has been a software engineer for over 20 years. He is a specialist in LMS development, API integrations, and eCommerce. Always learning, he is currently advancing his skills in AWS and AI applications and spends his free time gardening and painting with acrylics.
John Kissinger

John Kissinger

VP - Creative Strategy & Design

John Kissinger

VP - Creative Strategy & Design

John has led learning design for Fortune 500 companies for nearly 30 years. A learning-industry polymath, he’s been a corporate trainer, instructional designer, speechwriter, strategist, virtual facilitator, keynote speaker, voice actor, and adjunct professor. When he’s not at work, John is exploring the Northwoods, dreaming up his next wild idea.
Preston Hill

Preston Hill

Director - Customer Success

Preston Hill

Director - Customer Success

Preston has been in customer success for 8 years and SaaS for 11. With an MBA focusing on project management, he is proficient in sales, recruiting, social media, training, and human resources. Preston brings a unique blend of technical expertise and project leadership. When he’s off the clock, you’ll find him playing football and basketball.
Vanessa Chulak

Vanessa Chulak

Instructional Designer

Vanessa Chulak

Instructional Designer

Vanessa has been in learning & development for over 20 years, supporting clients with eLearning-, multimedia-, and interface-design, putting her degrees in Art and Technology, Instructional Design and Technology, and Certificate of Gamification to good use. Vanessa is a devoted Lepidopterist, raising Monarch, Swallowtail, and Gulf Fritillary butterflies.
Eric Savage

Eric Savage

Snr. Software Developer

Eric Savage

Snr. Software Developer

Eric is a developer with over 12 years of experience who excels at turning ideas into numbers and numbers into ideas. When not tinkering with code, you’ll find him tinkering with any number of other things — furniture, electronics, recipes, and more.
Calvin Choi

Calvin Choi

VP - Sales

Calvin Choi

VP - Sales

Calvin has helped companies navigate the evolving landscape of enterprise learning for over 15 years, working with L&D leaders to implement transformative learning technologies, develop custom learning content, and deliver scalable learning services. As a car enthusiast, when Calvin isn’t connecting with clients, he’s in his car on a long drive.
Jeremy Brown

Jeremy Brown

Snr. Learning Experience Designer

Jeremy Brown

Snr. Learning Experience Designer

Jeremy is a seasoned instructional designer with experience across multiple industries including tech, automotive, banking, and higher education. He is adept at collaborating with clients from all walks of life, tailoring creative and engaging learning experiences to their unique needs. In his downtime Jeremy enjoys barbecuing and gaming.

Insights unleashed

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Let’s create your next success story together.