Subject Matter Experts are invaluable to associations because of their deep, specialized knowledge. But turning their expertise into concise and engaging eLearning content often proves challenging. SMEs naturally want to share everything they know, which can result in overwhelming learners with information overload. For associations aiming to deliver impactful online education, the key lies in guiding SMEs to distill their expertise into targeted, practical, and learner-friendly modules.
Here are three effective strategies associations can use to help SMEs translate their expertise into engaging eLearning experiences:
Clearly Define Learning Objectives
When SMEs begin creating content, they’re often tempted to include extensive detail. The antidote to information overload is having clear, concise learning objectives from the start. Associations should collaborate closely with SMEs to identify what learners must know and be able to do upon completing each module. Each objective should be specific, measurable, and directly related to real-world applications.
For instance, instead of allowing SMEs to broadly cover every detail of a complex topic, associations should help them articulate focused objectives such as, “Upon completion, learners will accurately perform X task,” or “Learners will confidently explain the steps involved in Y process.” Clear objectives help SMEs prioritize essential information and keep their content relevant and practical.
Employ Instructional Design Principles
While SMEs are experts in their fields, they might not be familiar with instructional design. Associations can bridge this gap by introducing SMEs to basic instructional design principles. Techniques such as chunking content, utilizing multimedia effectively, and integrating interactive elements can transform overwhelming information into digestible, engaging lessons.
For example, rather than lengthy documents or lectures, SMEs can break content into bite-sized segments, each focusing on a single concept or skill. Associations might also encourage SMEs to include visuals, brief videos, quizzes, or scenarios that allow learners to practice applying their knowledge. Applying these principles ensures content remains learner-centered, interactive, and memorable.
Foster Collaboration Between SMEs and Learning Specialists
The most impactful eLearning occurs when SMEs and instructional designers or learning specialists collaborate effectively. Associations can facilitate this partnership by establishing a clear workflow that involves regular communication, feedback loops, and joint content reviews. SMEs can provide raw expertise, while learning specialists ensure the material remains accessible, engaging, and aligned with best educational practices.
Regular check-ins or collaborative sessions can prevent SMEs from unintentionally drifting into overly technical or exhaustive content. For example, SMEs might initially draft comprehensive notes, which learning specialists then review and restructure into learner-friendly formats. By working together, SMEs and specialists ensure that every piece of content delivers value without overwhelming the audience.
Putting it All Together
Turning deep expertise into effective eLearning doesn’t have to be overwhelming. By clearly defining learning objectives, employing instructional design best practices, and encouraging close collaboration between SMEs and learning specialists, associations can develop targeted, practical, and engaging educational content.
The outcome is a win-win: SMEs effectively share their knowledge, and learners receive impactful, applicable training experiences. These strategies empower associations to deliver valuable online learning that enhances member skills, boosts confidence, and strengthens overall engagement.
Ready to transform your association’s eLearning content? Let’s chat about how we can team up with your SMEs to create courses that really connect and stick with your learners.