FINRA — Moneytopia

The FINRA Investor Education Foundation needed improved financial education resources for U.S. military personnel and spouses. FINRA’s research showed that game-based learning was one of the most effective ways to reach young adults.

Moneytopia is an immersive simulation where The Sims meets The Game of Life. The goal is for learners to successfully manage their money throughout their lives (50 in-game years) To win, learners must keep careful track of finances, pay bills on time, and take care of the little day-to-day things until they build enough net worth to achieve the Big Dream.

The game includes a customizable, learner-centric avatar creation process, mentor-based/self-directed learning and rewards, and inbuilt intrinsic feedback to show that the learners their decisions have real consequences. Among those polled, more than 68% would play the game again, over 80% strongly recommend Moneytopia to others, and over 60% would use what they learned to take immediate action to improve their real-world finances.